This paper studies the image of Latinos in the United States of America through the Hollywood films production by the well-known Mexican director,Alejandro Gonz?lez I??rritu. Using content analysis of the Latinos characters in the three films directed by him and in collaboration with screenwriter Guillermo Arriaga, the present paper examines the masculinity frame to see whether the Latinos are portrayed positively or negatively in Hollywood movies. Semiotics in films and the Character theory are used as the theoretical framework. The reason for choosing this director is to control the research for the racializationthat might exist if we pick a non-Latino director. The hypothesis is that the portrayal of the main characters is a violent masculinity and a negative one. Regardless of the intentional or unintentional reasons behind it, the effect of such portrayal on the overall picture of Latinos is a negative one in the sense that according to the representation theory, using Goffman Character and Christian Metz’s Semiotics theories, people tend to accept something that is repeated enough for them as the reality and therefore act upon it.
Mousavi, M. A., & Sadeghi, S. (2013). Representation of Latinos in Hollywood: Masculinity in Iñárritu’s Films. International Journal of Women's Research, 2(1), 59-110.
MLA
Mohammad Ali Mousavi; samar Sadeghi. "Representation of Latinos in Hollywood: Masculinity in Iñárritu’s Films". International Journal of Women's Research, 2, 1, 2013, 59-110.
HARVARD
Mousavi, M. A., Sadeghi, S. (2013). 'Representation of Latinos in Hollywood: Masculinity in Iñárritu’s Films', International Journal of Women's Research, 2(1), pp. 59-110.
VANCOUVER
Mousavi, M. A., Sadeghi, S. Representation of Latinos in Hollywood: Masculinity in Iñárritu’s Films. International Journal of Women's Research, 2013; 2(1): 59-110.
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